Comparing the company with the main competitor

Harinera Valle S.A, knows food.

With over 66 years of tradition accompanying Colombian families, Harinera Valle SA It is one of the most important companies in the country in the production and marketing of processed foods.

Currently Harinera Valle S.A, has production plants in southwestern Colombia in Cali, Palmira, Dagua, Villa Rica and Bogota, commercial districts in 10 cities and its own distribution system directly reaching more than 700 municipalities from Colombia.

Flour Mill Valley feeds the dreams of Colombian families through traditional brands like pasta Doll, Wheat Flour Make Oros, Brownies and Doñarepa Mama-IA. Also, this proudly vallecaucana Company has ventured into the production and distribution of a robust line of packaged bread with Santa Clara, which binds to an important portfolio that consists of 40 brands in 10 categories of processed food sector.

Currently Harinera del Valle SA It has the General Management Dr. Alfonso Ocampo Gaviria, who is accompanied by a dedicated team consisting of more than 2000 people who are part of this proud company, which today is one of the top 10 of the processed food industry in Colombia, ranked second among companies in the country Wheat Milling.

Harinera del  Valle makes you recount some of their numbers and important information:

• Harinera del Valle has about 2,367 ($ MM) in sales a day.

• Receive national orders from around 8,011 customers.

• In Colombia the consumption average of wheat and wheat flour is 20kg per year is lower than in countries like Argentina whose consumption is 91

• Harinera del Valle is the largest importer of wheat in the country with 20% a year on average.

• Sell on average equal to 200,000 monthly packages

• In Colombia there are about 25,000 bakeries (data food) of the Harinera del Valle which directly serves, reaching a greater number through wholesalers.

• Harinera del Valle is the only provider of bakeries in Colombia that has integrated flour and margarine portfolio.

• The bread consumption in Colombia is 28 kg. vs. year 88 kg. year in Chile (data food).

• Harinera del Valle recently released the first list for Cupcakes Mix in the country and expects to sell 30,000 units per month of this new product.

• The consumption of pasta in Colombia is 3 kg vs. year 17 kg year in Uruguay and 8 kg. in average per year in the region.

• Harinera del Valle is a leader in the premium segment with the brand pasta Conzazoni and has significant market share through brands such as pasta Doll in the middle segment and San Remo Pasta and Pasta Pugliese in the low price segment.

Comparisons

We have considered both production plants and we conclude that Harinera del Valle has a production area with similar facilities in technology than Alimentos la Polar has.

We found that Doña Arepa from Harinera del Valle  is better recognized by housewives and cockers than Harina Pan from alimentos la Polar

We found that Harina Pan and doggourment are cheaper products than Doña Arepa and Dow Chow

The product Aunt Jemima de la Polar is a product with a better acceptance and well known than Pancakes the Harinera del Valle

Consumers prefer precooked Arepas “Pan” from Polar than Maiz from Harinera del valle

Consumers prefer to buy dog food from la Polar than Harinera del Valle, they consider that La Polar has the best nutritive food for doggys

La Polar is as a food producer older than Harinera del Valle